By David Vallieres
This announcement is HUGE and has ramifications for almost everyone in traditional publishing. The Biggest Winners are going to be DIGITAL PUBLISHERS. You gotta hear this:
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By David Vallieres
In the last report we talked about the fastest way to generate traffic that every (and I mean every) successful marketer uses.
But the traffic you receive from that method is only one kind of traffic that’s available online.
Traffic online is generally either very targeted or very general and it’s either paid or free.
You pay the most for targeted traffic, you pay the least for general traffic. Free traffic is generally very targeted – paid traffic can be targeted too but the more targeted, the more you pay.
But the secret to making money from any kind of traffic is…Sorry - the conclusion of this post is locked to non-members. Please become a member to unlock this post (it's FREE): Click here
If you’re doing any kind of business online then you know that it isn’t as easy as most ‘guru’s’ say it is.
But, it isn’t that hard either…
This report is about the very basic things you need to do business online and the order in which you need to have them in place.
It seems obvious, but the very first thing you need is a product to promote. Without something to promote you have no business. It could be a service or physical or digital product.
It doesn’t matter if it’s your product or service or someone else’s product you’re selling as an affiliate… you need something to promote if you’re going to make money online.
The hardest part of marketing online is finding a hot product to promote.
Where do you find a hot product?
Look first to the market… find a market that is rabid, crazy and out-of-control… or as Gary Halbert called them, “a starving crowd”.
Your market must be very hot. Selecting the product becomes a piece of cake if you look at the market first and find out what they want.
Let me give you an example. One of the hottest markets right now is for secrets on how to generate highly quality traffic to your site.
After all, without the ability to get those rabid, crazy people in this market to your site, what good is it?
Let me give you another example. A hot market right now is for music online… iTunes and Rhapsody are cashing in on this huge market.
All you do is find the market and match the product to the market demand as close as possible.
Once you find the market, selecting the product to sell is easy.
A so-so product sold to a HOT market will always out-perform a great product being sold to a luke-warm or complacent and declining market.
Find the hot market first and then find a product to fill the demand.
Most people get this important step wrong… they seek out a great product only to find out later that there is no demand in that market… even for a great product.
Don’t let that happen to you. Find the market first.
After you find a product that matches the desires and wants of a hot market, we need to find a way to process the sales that will come.
Unless you’re only selling products as an affiliate, you’ll need a way to collect the money from people who want to buy your product.
This is Step 2…
If you’re an affiliate, the company you’re an affiliate for will process the payments made by customers. They will also provide all the customer service.
That’s the HUGE benefit of being and affiliate for another company. All you do is get traffic and get paid (it’s not really that simple, but it sounds good)!
The downside is you have no control over the marketing, sales process or the product.
If you create your own product you are in total control of the entire marketing process and you get to grow your customer base for future promotions.
It’s my opinion that as the creator or manufacturer of the product you’ll get richer and faster because you have control.
Those who are in control, get rich.
If you are not in control you have to serve at the pleasure of those who are.
Harsh?
That’s reality.
Those who CREATE, MANUFACTURE and DEVELOP have an advantage over those who do not.
The only one’s more powerful are those who have mastered MARKETING. Those who CONTROL the process of moving what others have created, manufactured or developed into the hands of those who want them. That’s US 
I digressed…
If you have your own product, or a product you have the rights to sell you’ll need a way to collect the money.
Many people use PayPal… including me.
Even though I have heard horror stories about PayPal shutting down accounts without warning, they are a good way to get started and I, personally, have never had a problem with them – even when I did $40,000+ in orders in a couple of days a few times.
Remember, those in control have power- and PayPal is the one who controls all PayPal accounts. So you deal with it. I keep very little money in my PayPal account for the reason I mentioned above. As soon as sales come in I sweep the money to my checking account at the end of each day.
As good as PayPal is, they may arbitrarily shut you down for ANY reason.
So why risk your money? Take it out and only keep a small balance for refunds, buying stuff, etc.
Clickbank.com and 2CO.com are good alternatives, and if I had to choose one I would go with Clickbank as my primary online payment processor IF I didn’t have an online merchant account because of CB’s built-in affiliate program and (almost) guaranteed payments.
There are other alternatives.
One that I found recently is extremely user friendly and even allows you to key in customer credit card numbers yourself which is great for mail order or phone-in orders. They have limits though: $3000 per month in processing. If you do more processing than that then you need to step up to a full merchant account with them.
I am not an affiliate… I have used them and like them: Please Login or Register to see the link.
3rd party processors are a good backup system even if you have your own merchant account.
I have three: PayPal, 2CO.com and ClickBank
Plus a merchant account.
Seems like overkill?
Not really.
If I ever lost one payment method I want to make sure I don’t lose one cent because I don’t have a processor to take payments.
Let’s move on…
Step 3 is getting traffic to your site.
Now that you have a product and a payment processor you need to generate traffic to your site so you can make some sales…
Despite the many, many products being sold as ‘secrets’ to getting traffic there are really only 2 ways to get traffic to your site:
1) Paid traffic, and 2) Un-paid traffic
“Paid traffic” includes PPC ads like Google AdWords, banner advertising, offline ads, direct mail, etc…
“Un-paid traffic” includes SEO (search engine optimization) techniques, viral ebook marketing, JV traffic-swapping techniques, press releases, article writing, etc…
There isn’t enough space in this message (or even 100 messages) to cover every single one of these techniques.
So instead, I’m going to give you an overview of the few techniques I have used to generate lots of traffic to my site… and some that I have seen others use that are, well, unique if not downright clever.
Let’s start with the most powerful, most exciting, instant traffic source you will ever have available to you that is 100% free and 100% targeted.
Most people, once they hear of this technique will immediately say, “wow, it’s so obvious! and incredible!“.
Most people KNOW about this traffic source but also totally take it for granted or think they know about it already… but, and this is a big “but” it is the most powerful method I have ever used to generate fast, targeted traffic.
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By David Vallieres
It seems that some people are blessed because they know what they want and know how to get it.
You probably know at least one person like that or have heard of people like that. Those are the people who knew they were going to be a doctor at age 6. They just knew they wanted to be a doctor, and all they needed was time to complete the process. Nothing could persuade them to do anything else with their lives.
However, the majority of the population don’t even know what they want to do with their lives or if they do know what they want, they don’t know how to be successful at it.
This is the problem for most people and the one barrier they cannot seem to overcome. They ask, “What should I do to succeed?” and “What do I do after I decide”?
This problem creates an large opportunity. That’s why people buy all kinds of training, software and more.
Let’s take the Internet Marketing niche as an example.
Based on my personal research in this market, there are only 4 groups of people seeking success of any kind. Read this and ask yourself which group you are in:
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by David Vallieres
When I was about 22 years old I was thinking about joining a monastery (Catholic) and when I first arrived the priest in charge asked me, “what do you want?”
I said I wanted to become a Monk and join a monastery.
He said, “no”… “what do you want?”
So I repeated that I wanted to be a Monk.
He said that’s not what I really want.
I said “yes, that’s what I want… I really want to be a Monk”
“Wrong that’s not what you really want”, he said.
Then he asked me again, “what do you want?”
I thought a little deeper this time.
After a few minutes I finally said, “I want what I want”.
He looked at me and said
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By David Vallieres
What is money? Do you want some? You do, really?
Think about this for a minute.
Let’s say you are at a farmer’s market where the merchants only take cash in exchange for your purchase of fruits and vegetables.
The farmers know they have something tangible and good to sell you: something that benefits you. In other words, it has real and tangible value… you can eat it and sustain your life and it generally tastes pretty good too.
Now you find a nice looking basket of blueberries. You’d like to purchase it. You look in your wallet and you have no cash. So you go back to your car, cut a few pieces of paper about the same size as a dollar bill and write “$1″ and “In God We Trust” on them. You take them to the farmer and hand them to her in exchange for the blueberries.
What do you think that farmer will do?
Right, she’ll hand them back and say something like “I only take real money” and then mutter something under her breath that probably can’t be repeated in the presence of children.
This is a silly example and you’d never, ever do that!
But here’s the question: What is money? Isn’t it a printed piece of paper? Isn’t that what you gave her? Ok, it wasn’t perfect, but still- it said all the right things on it.
Is “money” the pieces of paper, with drawings on it and “$1″ and “In God We Trust” printed on them in our wallets?
No, of course not.
Ok, how about this:
You walk into a grocery store and want to buy some chicken for dinner tonight (I obviously have food on my mind .
You walk to the check-out and, instead of handing the cashier a “MasterCard” you hand the cashier a “MasterDave” card you made at home with some spare plastic you had in the tool drawer cut in the shape of a credit card.
It looks like a credit card, and you even wrote a string of 16 numbers on it, created a logo and in bold letters wrote “MasterDave” across the face of it so it should work becuase it has numbers and a logo on it right?
Will the cashier take it? Will it even work in the swipe machines?
Of course not. Again, “What is money”? Is it the pieces of plastic with numbers and logos in your wallet or purse?
When you go beyond surface thinking about money the whole idea of “money” changes dramatically. Stay with me here because the conclusion will shock you.
It’s easier to understand money maybe by contrasting it with the concept of bartering.
By bartering, you’re exchanging one tangible item for another such as a hammer for a pot or pan. The items being exchanged are real and tangible. You can also barter for services too, but the value is in the service performed by tangibly doing something (performing some action) in exchange for a good or possibly another service.
The value of these exchanges are easy to see. You trade me a pair of gloves (tangible) and I weed your garden in exchange (tangible service).
But money -cash- is a whole different thing when you really think about it. We tend to take the way money works for granted I think. We are so used to taking those printed pieces of paper (that’s all they really are) and that piece of plastic (that’s exactly what it is) to buy what we want and we lose sight of the fact that they, in themselves, have no tangible value at all except for one thing:
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By David Vallieres
What’s the movie playing inside your head?
You know the one… the one where you see yourself in the past making mistakes, being an idiot or feeling inferior.
For the 98% of the population, this movie runs constantly. They review their past mistakes and failures and gloss over their successes. It’s a movie we replay all the time.
The 2% who do not constantly replay their past failures and mistakes on the theater of their minds are the superstars of business, sports and politics. They play a different movie. They play a movie over and over that does not dwell on the past instead they…
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By David Vallieres
It’s a proven fact that nothing beats persistence when it comes to being successful.
You can be smart, stupid, fat, skinny, honest or dishonest – none of that matters without persistence. It doesn’t matter who you are or what you look like or how smart you are. You’ll never be successful without being persistent.
What is persistence?
Persistence is the same as perseverance or steadfastness… it’s a “firm belief, determination and adherence; unswerving, constant, unchanging, steady“.
Here’s something that no one else will ever tell you about what it really takes to succeed:
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By David Vallieres
According to Wikipedia, sacrifice “…is sometimes used metaphorically to describe selfless good deeds for others or a short term loss in return for a greater gain“.
If that’s true then marketers are truly noble individuals and successful marketers, the most noble of all. They sacrifice “short term loss” in return for a “great gain” all the time.
They provide free videos, free content sometimes even valuable gifts… each of which can be considered a sacrifice in the sense above becuase they are looking for the greater gain later on.
You opt-in and get a free download. The marketer made a sacrifice – a loss in the short term – by giving you the free download. He is hoping that later you will buy something from him so he expects that his sacrifice will later reward him with a sale.
In other words, he’s willing and able to suspend his own immediate gratification (of a sale) with the anticipation of reward at a later date.
Another term for that is
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